THE HOT ASS
Some time ago, I was in charge of designing the first collection for a new men’s boxer brand called TheHotAss, based in the Netherlands. I created both the brand’s logo and the three designs of the collection: Matrix, Saturn, and Lekker. The collection featured strong concepts, allowing me to build playful worlds through characters and graphic elements.
MATRIX
Matrix Theme
SATURN
Saturn Theme
LEKKER
Lekker Theme
SKETCHES
